A legacy told
through generations!
1958
In July, Mr. Hermes de Césaro arrives in Nova Concórdia, Toledo district, Brazil.
1960
Mr. Hermes de Césaro begins his work and legacy in Toledo with Sapataria São Jorge (São Jorge Shoe Store).
1967
Over the years, The shoe store adds to its portfolio the sale of leather, plastics, fabrics, rubbers and foams, becoming Casa de Couros e Plásticos São Jorge (São Jorge Leather and Plastics House).
1970
São Jorge creates specialized services in the area of Tents, Coverings, Upholstery and Rapestry for Residential Use.
1975
São Jorge specializes in accessories and auto parts for automobiles, pick-up trucks and trucks.
Get to know our
History
Since the beginning, in 1960, the family and São Jorge Group have walked side by side and offered their customers the best services in each sector served.
Respect, seriousness and commitment consolidate this work for generations.
Inspired by the entrepreneurial vision of Mr. Hermes, the São Jorge family continues to lead this beautiful legacy, based on important values such as friendship, family and community. We continue with the third generation in command and always with a look to the future.
1989
The São Jorge Ltda. vehicle parts and accessories business was then created. All other activities of the Group were outsourced. This was the first experience known as outsourcing in Brazil.
1991
This year was marked by the opening of the 1st branch entirely focused on the automotive segment, the Acessórios São Jorge (São Jorge Auto Accessories).
1997
The Acessorios São Jorge becomes São Jorge Automotiva: taking over all sales and assembly activities of parts and accessories for Cars and Pick-up Trucks.
1999
With the rise of the freight transport market in the region, the São Jorge Truck Center complex was founded, which at the time was popularly known as the "Trucker's Shopping Center".
2005
With the beginning of a new trend in the regional market with the expansion of civil construction, São Jorge Locadora de Máquinas(São Jorge Machine Rental) emerged.
2009
The new address of São Jorge Locadora de Máquinas was inaugurated, a park with approximately 12.000 square meters in total area and 2.400 square meters in built-up area.
2014
The measurement activity was divided. Then São Jorge Tacógrafos (São Jorge Tachographs) emerged, a company certified by INMETRO.
2020
Consolidated in the market, São Jorge continues to evolve with innovation, solidity and commitment to offer excellence in machine rental.
2025
A new identity, same commitment! The São Jorge brand is reinvented to reflect its strength, evolution and focus on the customer.